With the onset of COVID-19, many yoga teachers and studio owners found themselves struggling to learn how to adapt their offerings to meet the needs of their clients and keep their businesses afloat. This course was born to help solve those problems. In it, Candace is sharing all of the strategies she uses to manage her online presence, create classes, market those classes, teach them live, and sell them online afterwards.

When you purchase this course, you will get a link valid for 24 hours to download. Once you download, it is yours for life.

Here’s what you get:

Business of Yoga 2.0: Navigating the Online Space

• 21 Page PDF Workbook & 1 Hour Accompanying Video Lecture

  • Prerequisite Reflection Prompts:

    • Brand Identity - Questions to help you clarify your brand identity and mission

    • Audience Profile - Questions to help you understand your audience and their needs with your offerings

  • Part 1: Online Presence Self-Audit

    • Website / Blog Audit with SEO tips to strengthen your online presence

    • Instagram /Facebook Audit

      • Instagram Deep-Dive: How to evaluate your IG presence, calculate your engagement rate, strategize content creation, best use of bio, content calendar template, best practices for hashtags, how to keep users engaged with your content, algorithms and why they matter

  • Part 2: Online Teaching Strategy

    • How to effectively market and stream your classes: How to strategically use various platforms for effective marketing to drive attendance, how to price your class, how to capitalize on your strengths to stand out as a teacher.

    • Newsletter Deep Dive:

      • When to send, subject line tips, sample subject lines, body of email tips

      • Newsletter template

      • How to ask for feedback

  • Tips for Live Streaming on Zoom

    • Equipment to use

    • Playlist best practices

    • Teaching tips for an excellent class

    • Content tips to ensure ongoing revenue

    • How to create classes that will sell

  • Recording Classes:

    • Best practices for filming live classes

    • Where to put them for sale

    • Liability

  • What to do if you work at a yoga studio:

    • Content ownership

    • Payment between you and the studio

    • Reach strategy

    • Social strategy

  • Studio Owners:

    • What to consider when it comes to your clientele

    • Potential partners for added reach

    • Potential offerings in addition to large online zoom classes

  • Creating Passive Revenue:

    • Various options for additional streams of revenue

  • Reflection and Game Plan Strategy

    • Mind map for an actionable plan