I think the thing I love most about my job is that no two days are ever the same. The only tough part of that is trying to explain what exactly I do on a day to day basis when asked, so I thought it would be fun to document a full Day in the Life, which I think we'll turn into a new series on YBC® with guest writers as well. For this Day in the Life, I was in Los Angeles, traveling with YBC®'s Marketing and Events Director, Lauren, who was kind enough to take photos as we went about our day.
Breakfast from Crateful, an incredible meal delivery service in LA. Today's breakfast? Acai bowl with mango and shredded coconut.
One of the things I am most passionate about is supporting small businesses. To both keep costs low and help encourage our LA followers to #shopsmall, we partnered up with Crateful, a gourmet meal delivery service featuring locally grown food. Each morning we'd pad to the front door and collect our coolers of food for the day. All the food tasted fantastic, and I loved that they are committed to sourcing only the best ingredients, and from local vendors whenever possible. They're offering a coupon code for 5% off with YOGABYCANDACE upon check out.
Photoshoot in West Hollywood at various street art locations. These types of photos are vital for marketing upcoming workshops and events.
Whenever I travel, I try to take advantage of the surroundings and schedule shoots as often as possible. This is something I'd avoided for a long time. Taking photos in public was embarrassing and I felt so insecure. But it's true that a picture speaks a thousand words. If you have something to market, or you're trying to gain a following, you cannot underestimate the importance of having visually appealing photos that speak to your brand. The photos from these shoots will be used for marketing upcoming events, and Instagram content, which I plan out ahead of time. On this day, Lauren and I got an early start and drove all over, hitting up street art. The best part of LA is what a sleepy city it is compared to New York. Literally no one was on the streets this morning so my anxiety of having people walk by and stare at me was curbed, haha.
Meeting at Sofitel Los Angeles
Lauren had scheduled an afternoon at Sofitel, with whom we partnered for blog content. You can see in the corner of the photo I brought along my new wheeled carry-on, in which I put the camera, outfit changes, and my laptop. Every time I work with a hotel, I am constantly thinking in the back of my mind: Could we stay here for a retreat? I'm evaluating every aspect of the venue to see if it'd be a good fit for YBC Events - is the food in line with what we're all about? Are the staff friendly? Are the services excellent? Is the space unique and beautiful? These are all things I'm thinking as we work together.
As part of the partnership Lauren arranged, I scheduled a deep tissue massage. The therapist must've had a background as a chiropractor or something because he really found all my knots and cracked me back a hundred times. And I was psyched to step into the shower in the spa, especially because I felt so gross from being barefoot doing the shoot on the LA streets earlier!
12:30pm - Lunch at Sofitel Los Angeles
Beetroot salad to start, followed by salmon filet
Following the massage, we had lunch at the restaurant Esterel in Sofitel. Again, in the back of my mind, I was evaluating whether the food would work if we were to host an urban yoga retreat in LA at Sofitel.
During the lunch, Lauren and I had an impromptu business meeting, where we discussed future plans for retreats (I want to take the winter off from major travel), workshops (I'd like to get to Texas this spring), and other obligations we have coming up (I've been commissioned to teach at a private function in Germany in April and we have our Italy Yoga Retreat soon after that).
We also discussed product development, as I'm interested in expanding the Namaslay® line, but need to figure out in which direction we should go, and then relay that information to my IP lawyer, who can begin filing trademarks.
Meeting and Emails
Lauren and I posted up in this lounge area (decorated for Halloween) to deal with a bunch of emails and I had to take a call to go over some expenses.
Following the lunch, we sat outside the restaurant in this lounge to tackle some work emails. In addition to Lauren, I have Allison, Jan and Dan on board at YBC® working remotely, and while we've been away, they've been coordinating the moving parts of our Fall Mantra Box® and sponsored content like our giveaways, so there are always a million and one emails flying back and forth between all of us.
2:00pm Le Salon //
Sofitel Los Angeles
Wash the hair, and finish with a cold shot of water.
Following our work meeting, Lauren had set up a blow out at Le Salon as part of our partnership with Sofitel. I absolutely loved talking with co-owner Gia. I picked her brain about running a small business, and loved listening to what she's learned so far since opening Le Salon, and of course I took a million mental notes on her hair tips.
Wasteland to hunt clothing for an upcoming style series post.
After the blow out, we stopped by Wasteland, one of my favorite thrift haunts in LA. I was specifically looking for clothing we can feature on YBC®'s Style Series, and wound up leaving with this great jumpsuit by Reformation, and a bunch of other things I can't wait to share with you in the future!
After that, Lauren and I attended a dinner with a mutual friend. Someone at the dinner gave me this insider tip for this incredible town in Italy she thinks would be perfect for a yoga retreat. So while it wasn't exactly a work meeting, work things are constantly at the forefront of my mind. So that was pretty much my day in a nut shell. It's not rocket science, and it's not exactly difficult work (at least, today wasn't), but it's so fun. And fulfilling. And no two days are ever the same, which is why I love it so much.
I hope you enjoyed this first Day in the Life, and I hope you'll tune in for future posts with other entrepreneurs and guest writers!